Electrical Safety First comment in response to Amazon’s newly formed Counterfeit Crimes Unit

Lesley Rudd, Chief Executive at Electrical Safety First commented: “Steps to tackle dangerous products are welcome but they cannot be focused on intellectual property alone. Amazon’s new Counterfeit Crimes Unit needs to go further by tackling the scourge of unbranded substandard electrical goods sold via it’s marketplace. This new Unit must put consumer safety at its center and prove it is more than a business relations exercise to protect brands. Unlike counterfeit luxury goods such as bags and t-shirts, copy-cat electrical products pose a potential risk to life. These items must be prioritised regardless of whether they breach intellectual property laws.”